Browsing by Subject "sexual minorities"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Bibliometric analysis of publications on healthcare disparities among sexual and gender minorities: an exploratory study
    (2020-10-01) Ramirez Rojas, Mirian; Craven, Hannah J.
    Academic and scientific literature related to healthcare disparities among sexual and gender minorities has increased significantly over the past decade. For this study, a bibliometric analysis will be applied to examine the characteristics, as well as the growth and authorship patterns of worldwide research output, addressing issues related to barriers and disparities of the availability or access to medical services for the LGBTQ population. For this exploratory study, we used the Web of Science database, one of the most widely multidisciplinary databases, that provides the analytical tools for bibliometric calculations. For this analysis, we conducted a bibliographic search on the topic of healthcare disparities in order to collect the representative documents about the topic and to identify authors, document types, year of publications, sources, main thematic areas, most productive institutions, languages and most productive countries of research output. We used an open-source Bibliometrix/Biblioshiny R-package to conduct quantitative analysis. This approach aims to inform the development and trends of research outputs to understand what this research is focusing on, identify research productivity and topic trends.
  • Thumbnail Image
    Item
    The Impact of Advertisement Messaging on Enrollment of Young Men Who Have Sex With Men for Web-Based Research: Observational Study
    (2020) Fontenot, Holly B.; Abuelezam, Nadia N.; Rosenberger, Joshua G.; Novak, David; Mayer, Kenneth H.; Zimet, Gregory; Pediatrics, School of Medicine
    Background: Recruiting young men who have sex with men (YMSM) in community settings is difficult. The use of Web-based social networks and dating apps for recruitment can be successful approaches, although little work has been done on the impact of study advertisement content on recruitment. Objective: The aim of this study was to evaluate the effects of advertisement message content on the recruitment of YMSM (aged 18-26 years) for a Web-based focus group study, examining perspectives and preferences for a mobile app that was designed to support sexual health among YMSM. Methods: Between March and April 2017, a recruitment campaign to promote human papillomavirus vaccination was launched on a popular social networking and dating app for YMSM, with 3 different text-based advertisement themes (technology, cancer prevention, and sexual innuendo). The campaign recruited YMSM across 3 states (Massachusetts, New York, and Pennsylvania). We examined the click-through rates, conversion rates, and enrollment rates of each of the advertisements and examined differences in views and clicks by age, state, and time of day. Results: The sexual innuendo advertisement had the highest click rates when compared with both the technology (click rate ratio [CRR] 2.06, 95% CI 1.74-2.45) and cancer prevention (CRR 1.62, 95% CI 1.38-1.90) advertisements. The sexual innuendo advertisement also had higher study enrollment rates compared with the technology (CRR 1.90, 95% CI 1.23-2.83) and cancer prevention (CRR 2.06, 95% CI 1.37-3.13) advertisements. No differences were observed in clicks or enrollment by age, state, or time of day. Conclusions: Our marketing campaign, targeting YMSM, was effective in recruiting participants for a qualitative study, using Web-based focus groups. The sexual innuendo advertisement was the most effective and cost-efficient advertisement of the 3 approaches trialed. Different populations need different targeted strategies for study recruitment. Researchers should work with key representatives to develop and test culturally relevant messaging and approaches that utilize current and popular technologies.