A goal of data curation activities is to enable discovery and reuse of valuable data sets. How well repositories facilitate these activities is difficult to measure with existing metrics. In this presentation we will discuss how to utilize usage statistics from DSpace (Apache SOLR) and Google Analytics to better understand how researchers discover, access, and use datasets archived in an institutional repository. Our focus will be on data analysis to explore the information seeking needs and behavior of data repository users. Ultimately, this analytic approach will inform the outreach, marketing, and impact evaluation of data repositories.