Individual Philanthropy

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    Giving in Florida [Infographic]
    (IU Lilly Family School of Philanthropy, 2022-03) IU Lilly Family School of Philanthropy
    Giving in Florida provides an in-depth examination of the charitable giving patterns, priorities, and attitudes of Florida households. The report serves as a benchmark of Florida’s philanthropic climate and can help educate donors, nonprofit leaders and board members how best to reach their constituents.
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    Giving in Florida
    (IU Lilly Family School of Philanthropy, 2022-03) Osili, Una O.; Pruitt, Anna; Bergdoll, Jonathan; Kou, Xiaonan; Daniels, Diantha; Davis Kalugyer, Adriene
    Giving in Florida aims to increase the understanding of philanthropy and provide the region’s nonprofit sector, donors, and policy makers with valuable research allowing them to understand the motives and incentives behind individuals’ charitable giving behavior. The study also provides analysis of how giving and volunteering patterns change with different donor demographics with the goal of encouraging the nonprofit sector to better connect with a wider range of donors.
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    The Giving Environment: New Models to Engage Donors
    (IU Lilly Family School of Philanthropy, 2022-01-26) Indiana University Lilly Family School of Philanthropy
    Today, donor retention remains a challenge and an opportunity for many nonprofit organizations. The onset of virtual interactions and engagement due to the COVID-19 pandemic, supports the need for enticing, digital content that effectively present nonprofit organizations’ impact and their ongoing need for support. The second report in this series, Focus Group Research on US Donor Participation, highlighted the growing donor demand for increased engagement and education, and the need to demonstrate impact clearly. Subscription-based giving presents an opportunity to retain donors through curated content and engagement. The model also helps nonprofit organizations develop best practices and a strong culture around more personalized donor relationships and engagement that complements the organization’s efforts and mission.
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    The Giving Environment: Understanding Drivers for Donor Engagement
    (IU Lilly Family School of Philanthropy, 2022-01-26) Indiana University Lilly Family School of Philanthropy
    The objective of this research is to determine the relative effectiveness of fundraising messages in building connection to new, everyday donors. In short, which messages connect? The second objective is to investigate why a fundraising message works. To achieve this second objective, the study measured emotional and moral responses to the fundraising message.
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    The Giving Environment: Understanding How Donors Make Giving Decisions
    (IU Lilly Family School of Philanthropy, 2022-01-26) Indiana University Lilly Family School of Philanthropy
    This report is the second in this report series. The goal of the series is to provide data and analysis to better understand the causes and implications of the decline in donor participation shortly before the significant societal changes that took place in the United States in 2020, while also exploring the effects of the COVID-19 pandemic and the movements for social and racial justice on individuals giving decisions moving forward.
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    The Giving Environment: An Annotated Bibliography
    (IU Lilly Family School of Philanthropy, 2022-01-26) Indiana University Lilly Family School of Philanthropy
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    The Giving Environment: Understanding How Donors Make Giving Decisions (Infographic)
    (IU Lilly Family School of Philanthropy, 2022-01-26) Indiana University Lilly Family School of Philanthropy
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    Charitable Crowdfunding: Who Gives, to What, and Why?
    (2021-03-31) Osili, Una; Bergdoll, Jon; Pactor, Andrea; Ackerman, Jacqueline; Houston, Peter
    The growth of online giving signals a promising future for crowdfunding and offers donors another avenue for their generosity. This report provides details about how crowdfunding fits within the philanthropic landscape, who crowdfunding donors are, their motivations for using this giving vehicle, how they differ from typical charitable donors, the kinds of causes they support, and both donor and non-donor perceptions of this giving vehicle. Additionally, results from survey questions about charitable behavior during the COVID-19 pandemic and national reckoning on social and racial justice enhance the report.
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    #GivingTuesday: What We Know Now
    (2019-12-03) Pruitt, Anna; TeKolste, Rebecca
    This report seeks to investigate existing research about crowdfunding for nonprofit organizations using the lens of #GivingTuesday as a way to focus on the questions, concerns, and potential for this relatively new tool for giving to nonprofit organizations.