Generational Succession in American Giving: Donors Down, Dollars Per Donor Holding Steady But Signs That It Is Starting to Slip

dc.contributor.authorRooney, Patrick M.
dc.contributor.authorWang, Xiaoyun
dc.contributor.authorOttoni-Wilhelm, Mark
dc.contributor.departmentLilly Family School of Philanthropyen_US
dc.date.accessioned2019-05-23T19:43:16Z
dc.date.available2019-05-23T19:43:16Z
dc.date.issued2018-10
dc.description.abstractComparing two generations at the same point in their life cycles, four decades apart, indicates that average giving to charitable organizations (not including congregations) by Baby Boom families has remained roughly in line with the level of giving done by the Greatest and Silent generations, but that average giving by GenX and Millennial families is lower. All three generations exhibit the confluence of two divergent trends: lower percentages who give large amounts, but among families who do give large amounts, levels of giving compared with donors in previous generations are similar if not higher. The two divergent trends also characterize giving to religious congregations. Although “dollars per donor holding steady or up” describes Millennial, GenX, and Baby Boom families compared with the Greatest and Silent generations, when the former three generations are compared with each other, there are some indications that average giving among donors is starting to slip.en_US
dc.eprint.versionAuthor's manuscripten_US
dc.identifier.citationRooney, P. M., Wang, X., & Ottoni-Wilhelm, M. (2018). Generational Succession in American Giving: Donors Down, Dollars Per Donor Holding Steady But Signs That It Is Starting to Slip. Nonprofit and Voluntary Sector Quarterly, 47(5), 918-938. https://doi.org/10.1177/0899764018770281en_US
dc.identifier.urihttps://hdl.handle.net/1805/19457
dc.language.isoenen_US
dc.publisherSageen_US
dc.relation.isversionof10.1177/0899764018770281en_US
dc.relation.journalNonprofit and Voluntary Sector Quarterlyen_US
dc.rightsIUPUI Open Access Policyen_US
dc.sourceAuthoren_US
dc.subjectAmerican givingen_US
dc.subjectgenerational successionen_US
dc.subjectcharitable organizationsen_US
dc.titleGenerational Succession in American Giving: Donors Down, Dollars Per Donor Holding Steady But Signs That It Is Starting to Slipen_US
dc.typeArticleen_US
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